Digital Marketing Course

The Digital Marketing course covers essential skills like SEO, social media marketing, Google Ads, content creation, and analytics. Students learn to run effective online campaigns, optimize brand visibility, and generate high-quality leads. The program focuses on real-world tools, strategies, and hands-on projects for industry-ready expertise.

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Digital Marketing Professional Certification Course

Our Digital Marketing Course is designed to help learners master the complete digital marketing ecosystem — from SEO and social media marketing to advertising, analytics, content strategy, and brand building. This course provides hands-on training using real business case studies, marketing tools, live campaigns, and industry-level strategies used by top digital marketers. Whether you're a student, entrepreneur, working professional, freelancer, or someone looking to build a high-demand digital career, this course equips you with practical skills to run successful online marketing campaigns and grow businesses using digital platforms.

  • Introduction to Digital Marketing & career opportunities
  • Search Engine Optimization (SEO) – On-page & Off-page
  • Keyword research & SEO tools
  • Google Ads (SEM) – Search, Display, Video campaigns
  • Social Media Marketing – Facebook, Instagram, LinkedIn
  • Meta Ads Manager – Ad creation, targeting & optimization

Digital Marketing is one of the fastest-growing career fields worldwide, essential for businesses, influencers, startups, and brands. This course covers core and advanced modules including SEO, Google Ads, Facebook Ads, Instagram Marketing, Email Automation, Content Strategy, YouTube Marketing, Affiliate Marketing, Branding, and Web Analytics. Learners will practice using powerful tools like Google Analytics, Google Search Console, Canva, SEMrush, HubSpot, Meta Ads Manager, and WordPress. By the end of the course, you will be able to design, implement, and track complete digital marketing strategies for any business or personal brand Enroll now and become a certified Digital Marketing Expert with real-world campaign experience and industry-ready skills!

What will I learn?

  • Ability to run SEO-optimized digital marketing campaigns
  • Skills to create effective ads on Google, Facebook & Instagram
  • Knowledge of branding, content design & marketing funnels
  • Experience using analytics tools for performance tracking
  • Ability to manage websites, blogs & business marketing strategies

Requirements

  • Basic computer knowledge
  • Internet connection
  • Interest in marketing, content creation, or online business
  • No prior experience required — 100% beginner-friendly

Digital Marketing Course Content

Introduction to Digital Marketing
  • Overview of digital marketing landscape, trends, and opportunities
  • Understanding the importance of digital marketing in today's business environment
Website Design and Optimization
  • Basics of website design and user experience (UX) principles
  • Introduction to content management systems (CMS) like WordPress
  • Website optimization for search engines (SEO) and usability
Search Engine Optimization (SEO)
  • Understanding search engine algorithms and ranking factors
  • On-page and off-page SEO techniques
  • Keyword research, optimization, and tracking performance
  • Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising:
  • Introduction to search engine marketing (SEM) and pay-per-click (PPC) advertising
  • Creating and managing PPC campaigns using platforms like Google Ads
  • Keyword research, ad copywriting, bidding strategies, and performance tracking
Social Media Marketing (SMM)
  • Overview of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
  • Developing a social media strategy and content calendar
  • Creating engaging content, running ads, and measuring ROI on social media
Content Marketing
  • Understanding the role of content marketing in digital marketing strategies
  • Creating high-quality, relevant content for target audiences
  • Content distribution strategies, including blogging, email newsletters, and guest posting
Email Marketing
  • Building and segmenting email lists
  • Designing and optimizing email campaigns
  • Email automation, A/B testing, and measuring email marketing effectiveness
Influencer Marketing
  • Understanding influencer marketing and its role in digital marketing strategies
  • Identifying and collaborating with influencers in relevant niches
  • Negotiating partnerships, tracking performance, and measuring ROI
Digital Analytics
  • Introduction to web analytics tools like Google Analytics
  • Tracking and analyzing website traffic, user behavior, and conversions
  • Using data to optimize digital marketing campaigns and strategies
Mobile Marketing
  • Understanding mobile marketing trends and best practices
  • Creating mobile-responsive websites and ad campaigns
  • Leveraging mobile apps, SMS marketing, and mobile advertising
Marketing Automation
  • Introduction to marketing automation platforms like HubSpot, Marketo, or Mailchimp
  • Setting up automated workflows, email sequences, and lead nurturing campaigns
  • Using marketing automation to streamline processes and improve efficiency
Conversion Rate Optimization (CRO)
  • Understanding conversion rate optimization principles and techniques
  • A/B testing, multivariate testing, and other CRO strategies
  • Improving website usability, design, and persuasive messaging to increase conversions
Digital Marketing Strategy and Planning
  • Developing a comprehensive digital marketing strategy aligned with business goals
  • Budgeting, resource allocation, and timeline planning for digital marketing campaigns
  • Monitoring, evaluating, and adjusting strategies based on performance metrics and feedback
Legal and Ethical Considerations in Digital Marketing
  • Understanding legal and regulatory issues related to digital marketing (e.g., GDPR, CAN-SPAM Act)
  • Ethical considerations in data collection, targeting, and advertising practices
  • Maintaining transparency and integrity in digital marketing efforts
Case Studies and Practical Projects
  • Analyzing real-world digital marketing campaigns and success stories
  • Working on hands-on projects to apply digital marketing concepts and techniques
  • Presenting findings, recommendations, and results from practical projects
Career Development and Industry Insights
  • Exploring career paths and opportunities in digital marketing
  • Networking with professionals and experts in the field
  • Staying updated on industry trends, tools, and best practices

Start Your Enrollment

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Why Choose Us ?

Choose us for practical, industry-oriented Digital Marketing training that covers everything from SEO and social media to paid ads and analytics. Our expert trainers provide hands-on practice with real campaigns, tools, and strategies used by top marketers. You’ll learn how to run effective marketing campaigns, generate leads, and build brand visibility. With personalized guidance and job-focused skills, we prepare you to become a confident and successful digital marketer.

Diverse Career Opportunities in Digital Marketing: Exploring High-Growth Roles in India’s Online Business & Advertising Industry

In India, expertise in Digital Marketing opens up vast career opportunities across IT companies, e-commerce brands, advertising agencies, media firms, startups, fintech, ed-tech, and global marketing organizations. Leading companies such as Google, Amazon, Meta, Tata Digital, Accenture, Deloitte, Infosys, Wipro, Flipkart, Swiggy, Zomato, and top digital agencies actively hire skilled digital marketers to build brand visibility, run online campaigns, and drive customer engagement. Digital marketing professionals are highly valued for their expertise in SEO, social media marketing, Google Ads, content marketing, email automation, analytics, performance marketing, and brand strategy. Their skills help businesses reach larger audiences, increase conversions, reduce marketing costs, and maintain a strong online presence in a competitive digital landscape. Salary packages vary depending on specialization and experience. In India, the average annual salary for a Digital Marketing Specialist ranges from 400,000 to 900,000 INR, while in the USA the salary typically ranges between $60,000 to $95,000 per year, highlighting strong global demand and long-term growth potential in online advertising and digital communication fields.

Get Digital Marketing Certification

Three easy steps will unlock your Digital Marketing Certification

  • Lines* Complete the online/offline Digital Marketing Course along with all required assignments.
  • Work on industry-based digital marketing projects, including SEO, SEM, social media marketing, email campaigns, and analytics.
  • Pass the Digital Marketing Certification Exam to earn your professional certificate.

The certificate for this Digital Marketing course will be delivered through our LMS. You can download it anytime and add the certificate link to your CV, resume, or LinkedIn profile to showcase your digital marketing and campaign management skills.

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